Men's fashion campaign NYC
New York based fashion photographer Eric Hason shoots advertising for major menswear brands.
They say content is king, and we couldn’t agree more. Whether it is content that sits on your blog or content that sits on your social media, the impact can be immense: Original and engaging content on your website will get people sharing, which in turn affects your search engine rankings positively and rewards you with more traffic to your website. More traffic is also more likely to return in more sales, providing you have a satisfying user experience (more in point 5).
Evidence shows that while women are more likely to share photos, men prefer sharing videos and news. So why not research how you could best approach topics your audience is interested in from a fresh angle? Be just as innovative with your headlines because as you might expect, a captivating headline is much more likely to get people to engage with your content.