Location fashion photography by NYC based photographer Eric Hason
Fashion photography on location by Eric Hason at his NYC studio.
Not only is social media great for unearthing insights about your target audience, it gives your brand an excellent opportunity to connect with it. Take into account that the gender usage varies from platform to platform. Pinterest is a great example of a platform primarily used by females (80%!) and should probably be avoided if you are selling to men. Unless, of course, assisting women in their purchases for the men in their lives is part of your content strategy. However, Facebook and Twitter are more gender neutral and offer a better opportunity to genuinely connect with your audience.